Returns Marketing

Customer loyalty can be won or lost on how companies handle the returns experience. Consequently, the issue of product returns can no longer be seen as a necessary evil, but instead should be viewed as a critical component in the marketing and customer relationship processes.

SmartLabel® Returns Marketing presents three turnkey programs that leverage SmartLabel’s unparalleled returns convenience and intelligence to positively impact the end customer - Returns Communications, Returns Promotions, and Returns Analytics.

Returns Communications

Returns Communications are personalized email or postcard return confirmations. These communications serve to improve the customer experience and lower call center costs, while maintaining the Newgistics client’s brand and message. Return Communications are triggered off the package visibility events that are created during the return transportation process.

Returns Promotions

Returns Promotions is a pro-active, return-triggered marketing service that provides timely, relevant offers. These personalized email or postcard promotions enable Newgistics clients to take advantage of a critical touch point in the returns process and proactively communicate with their customers. Using Returns Promotions can increase customer retention rates and incremental purchases.

Returns Analytics

Returns Analytics is a pre-packaged data mining and analysis solution designed to measure the impact of the SmartLabel returns program on the overall business. This essential information facilitates enhanced program design and marketing, measures improvements in overall retention rates, and identifies high opportunity customer segments.